From the Global CX Alliance

Here, the customer experience community celebrates the professionals and companies it trusts most.

Each year, ATLAS³ research studies how belief in the work of professionals and companies moves across a market, so the CX Hall of Fame can celebrate the ones their peers and customers trust most. Each June, the curators choose a new class from those honorees, and the community welcomes the class into the CX Hall of Fame at CX Summit Lisbon.

Newest editionAugust 2026
Brazil Top 25 Companies
01Nubank92.0Steady
02Unifique90.4Steady
03Localiza90.2Steady
See the Brazil Top 25 Companies
INDUCTEDClass of 2026Welcomed at CX Summit Lisbon on 18 June 2026

Ranked

See the professionals and companies each market trusts most this year.

ATLAS³ research measures each professional and each company on 5 published measures, so a professional or a company can rise as more customers and peers come to know their work. The Global CX Alliance publishes the rankings once a year today, and plans live rankings that update continuously in 2027.

Global Top 100Professionals and companies, May 2026 edition
Country Top 25Brazil, Italy, Portugal, the United States and Vietnam
Industry Top 25Industry rankings begin as sponsors join.
Newest edition · August 2026Brazil Top 25
01Nubank · Financial services92.0Steady
02Unifique · Telecommunications90.4Steady
03Localiza · Mobility90.2Steady
04PagBank · Financial services / payments90.0Steady
05Carglass · Automotive services89.0Steady
06Inter · Financial services89.0Rising

See all 25 companies in Brazil

Inducted

Meet the professionals the community has welcomed into the CX Hall of Fame.

Starting with the Class of 2027, the curators choose each new class from the honorees of the rankings in all countries. The community welcomes each class at CX Summit Lisbon in June, and each inductee keeps the honor for life, with a profile page and the Inductee badge.

01 · RankedATLAS³ research celebrates honorees in each country and in the Global Top 100.
02 · SelectedThe curators choose the new class from the honorees of the rankings in all countries.
03 · InductedThe community welcomes the class into the CX Hall of Fame at CX Summit Lisbon each June.

Markets

Help bring the CX Hall of Fame to your country.

5 countries celebrate their own Top 25 today, and Brazil joined most recently. Professionals from 22 more countries already appear in the Global Top 100, and each of those countries can celebrate its own Top 25 when a sponsor joins.

IndiaItalyPortugalSingaporeVietnamSouth AfricaUnited Arab EmiratesUnited KingdomUnited StatesBrazil · newest
Celebrating its own Top 25Brazil, newest since August 2026Next to be celebratedAlready in the Global Top 100

Next to be celebrated

These countries already have professionals in the Global Top 100 and are ready for their own Top 25.

United Kingdom10 professionals already in the Global Top 100
United Arab Emirates6 professionals already in the Global Top 100
India5 professionals already in the Global Top 100
Singapore5 professionals already in the Global Top 100
South Africa4 professionals already in the Global Top 100

When peers ask for their country, the Global CX Alliance shares the requests with the companies that could sponsor that country’s Top 25.

Industries ready to begin when a sponsor joins:BankingContact centersHealthcareTelecommunicationsTravel and hospitalityCX technology

How it works

Learn how ATLAS³ research arrives at each place in a ranking.

ATLAS³ studies how belief in the work moves across a market.

The research follows public evidence of that belief, such as published work, talks and events, and the answers AI tools give. A place can change when ATLAS³ observes new evidence.

Professionals and companies each have their own 5 measures.

Professionals are measured on Trust, Reach, Practice, Influence and Results. Companies are measured on Trust, Evidence, Reputation, Consistency and Delivery.

Sponsors help a market celebrate its people.

A sponsor appears above the ranking and never touches research, scoring, selection or rank. When a sponsor also appears in a ranking, ATLAS³ research measures that company in the same way as the others.

Read the methodology

Sponsors

Thank you to the sponsors who help each market celebrate its people.

ClipChopperFortem Customer Connect ExpoBPG GroupCemantica
Request a sponsor briefing